Wednesday, 9 July 2014

Next Up for B2B Email Marketing: Automation

--> Email requires sophisticated systems thanks to cross-channel, personalization

Interview about Mastering digital marketing

  • A different marketing Model
  • What companies get wrong
  • What companies should do
  • The challenge for senior leaders

Tuesday, 1 July 2014

Using marketing analytics to drive superior growth!

--> Companies have so many analytical options at their disposal that they          often become paralyzed, defaulting to just one approach.