--> Email requires sophisticated systems thanks to cross-channel, personalization
Wednesday, 9 July 2014
Tuesday, 1 July 2014
--> Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach.
Monday, 30 June 2014
Friday, 27 June 2014
- special MarketingSherpa Chart of the Week
- excerpt from a recent webinar broadcasted live from the Internet Retailer Conference and talking about how companies can increase their conversion rates
Thursday, 26 June 2014
Wednesday, 25 June 2014
- 17 channels reported on
- Big 3: email, social then SEO.
- Health and beauty products are among the least popular items for online purchasing.
- Just 6.2% of total prestige beauty Digital sales in 2013.